What is Push Notification? And How Does It Help Your Business?

What is Push Notification? And How Does It Help Your Business?

Push notifications are currently one of the best and most powerful digital marketing tools that can help you improve marketing and advertising. This tool sends a promotional message to users like email and SMS, but its mechanism is different and gives much better results. If you also want to grow your business, reading this article can be helpful for you.

What is Push Notification?

A push notification is displayed on the user's phone or PC screen as a promotional message or a notification itself. By reading this short message, does the user decide whether or not to access your site or application? If your users are using a mobile phone, this notification will appear on their mobile phone, just like WhatsApp or Telegram notifications.

Types of Push Notifications

Push notifications are sent to users in both mobile and web formats.

A web notification is sent via a website to users using a laptop or PC. Web notifications are supported on Chrome and Safari operating systems, and promotional messages are sent to users even when the landing page is not open.

Mobile notifications are a bit different from web notifications. To receive these notifications, the user must first download the mobile software so that the relevant notifications can be displayed to them.

The difference between push notifications and sending advertising messages

If you are not sure whether to choose push notifications or other messaging and advertising systems, it is better to familiarize yourself with the difference between this advertising method and other methods at the beginning of the article.

Word limit

One of the differences between Posh and other messaging systems, especially SMS, is the limit on the number of words and characters. If you send a promotional SMS to your users, your limit on the number of users is lower. There is a word limit when sending push notifications. If your notification is long, it will not be fully displayed on the mobile phone or computer screen and users will not be able to know exactly your advertising content.

We provide you with interesting statistics on the importance of the number of words in push notifications. The click-through rate for notifications containing 10 words or less is about 8.8%, for notifications containing between 11 and 20 words it is about 4.9% and for messages with more than 21 words it is about 3.2%. This statistic shows that the fewer words your notification contains, the more likely your audience is to click on it.

Select users who should or should not receive messages

What happens if you select a certain number of users to receive promotional messages, send them promotional SMS at specific times and users cannot choose whether or not to receive promotional SMS?

Another difference is that with advertising messages, you open the SMS, read the text and at the end there is a link to the website or software that you can click on or not. However, with push notifications, by clicking and opening the notification, you will be redirected directly to the page of the sender of the advertising message.

In many cases, sending too many promotional SMS messages can be considered illegal and not only does not have a positive effect on advertising, but can also lead to a negative opinion from your users and customers. Users often consider these commercial messages as spam and can block your number. While push notifications will not cause you too much trouble.

The difference between Posh Notification and other messaging systems

One of the differences between push notifications and other advertising systems is the cost. The cost of sending notifications is much lower than sending emails, SMS and other advertising systems. So, if you are looking for a cost-effective advertising method, you can send push notifications.

Another difference is the message sending options. When sending a promotional SMS, you can only send text content. Although you can also use other tools like photos to send push notifications.

What are the benefits of using push notifications?

Using push notifications can have specific benefits for you, which we will learn more about later.

Higher display rate

Promotional SMS or emails can get lost among dozens or even hundreds of other messages and emails and the user forgets to check them. This problem is much less with push notifications than with other methods. By using notifications, you can significantly increase the click-through rate and visibility of your website or software.

Short-term returns

If you want your ads to get results in a short period of time, this advertising method may be the best option for you. Other advertising methods tend to give you the desired results with a delay, but push notifications produce fast results.

Cost-effective advertising.

We all want cost-effective and powerful advertising. It is interesting to know that push notifications are free on some platforms and you do not have to pay any fees to use them. In case of payment, push notification costs significantly less than other methods.

The possibility of design and customization.

Maybe you have a website that sells cosmetic products and you want to advertise using push notifications. Since the content and notification must be short in this method, you should be able to design or customize your message well to convince users to choose it among dozens of daily promotional messages to visit you. In the notification, you can use emojis, photos and customization themes to stand out.

Bring users back to the site

Another advantage of this advertising method is that you can return to your website when users do not visit it or have forgotten about it, and your website traffic increases.

Improve user experience

Many people use this convenient method in the world of digital marketing only for marketing and advertising purposes. But this method can improve user experience and increase user trust and communication with you. For example, the Snap app notifies you via a notification of the arrival of the Snap or a survey form once the trip is over. This SMS does not contain any advertising for the user, but can increase the feeling of trust and a good user experience.

Improve Website SEO

As you know, SEO is one of the most important factors to rank a website on Google. When your website appears at the top of search engine results, the chances of your website being seen by random users multiply. One of the most important factors to improve SEO is increasing traffic. Push notifications can indirectly have a significant impact on improving your website's SEO by increasing click-through rates and website visits.

Solutions to increase the effectiveness of push notifications

If you have decided to use this advertising method for your brand and business, you should consider the tips and elements necessary to achieve the best possible results.

Consider the user's device type

While push notifications as an advertising method were initially limited to smartphones, in recent years this method has been used for advertising aimed at laptop or PC users. In order for sending notifications to achieve the desired results for your users, you need to know the device type of your users and design and send your advertising message according to the device type.

Think about when you want to send messages

Another important point that can help improve the results of push notifications is to pay attention to the time when the messages are sent. Make sure to avoid sending notifications at unusual times, e.g. B. late at night and up to 9 a.m. M. by the way. It is best to choose a time to send the message when the user is awake, alert and has a high chance of opening your advertising notification.

Pay attention to your users’ operating system

Statistics show that messages are opened more often by users using the Android operating system than by users using the iOS operating system. This shows that ads of this type are still not well suited for iPhone users. Based on this knowledge, you can make changes to the design and delivery of push notifications and increase the number of visitors to your website.

Pay attention to your users’ location

How profitable can it be to send a push notification for a store in western Tehran to a user living in another city? The impact on advertising efficiency in this case is undoubtedly zero! Therefore, it is better to pay attention to the location of your users when sending notifications. You can use surveys or software that indicates the geographical location of users in order to be able to send messages to the right people.

Create engaging content

Attractiveness is an important principle for the success of sending notifications. The content should be so attractive that by the time it is displayed to the user, it is attractive enough to access the website or software.

Enable Opt-Out of Notifications

If you want to send push notifications to your website and business, you should definitely consider an option that allows users to choose whether or not they want to receive them. In most programs, this option is enabled by default and after installing the software, the user receives the notifications. This issue can be annoying for some users. Therefore, when designing software to send notifications, design an option that allows users to opt-out or disable receiving the message.

Consider a Call to Action for Push Notifications

The purpose of sending a notice should be clear and specific. The best way to send a message is to tell the user exactly what you want them to do and design a call-to-action button to do so. For example, if you work for an airline, you can use the call to action to buy tickets in your message.

Take advantage of limited-time offers

One of the solutions that can make your push notifications more useful than before is to take advantage of limited-time offers. For example, you can offer your users attractive discounts for a few days via push notifications and encourage them to buy by using phrases such as “until it’s too late” to encourage them to open your website page or online store.

Check the results

As with any other advertising method, you should be able to check the effectiveness and success of push notifications. To check the success rate of this method, it is best to identify the KPIs (Key Performance Indicators) of the company’s goals and see how much sending notifications has improved the indicators. Reviewing the results will help you find and correct errors.

Push Notifications Apps

• Now that you know the benefits of push notifications, you may be wondering if you can use this advertising method, i.e. H. in which cases you can use notifications.
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• If you have a news site, you can send important and breaking news to users via notifications, allowing users to access your website by displaying a short message text to view detailed and detailed information.
• If you want to attract new customers or gain loyal customers for your business, this is a great way to inform users about your new and popular offers.
• If you have updated your software or your website has recently undergone changes, you can inform your users by sending a notification.
• Promotional messages are another important application of push notifications that help you introduce your new products or services to users in a cost-effective way.
• If you have a personal page on Instagram or YouTube and you earn money from it, push notifications can increase your number of followers. Like? After uploading a new post or video on your page, you can inform users with an attractive notification and multiply the number of views in an instant.
• Another use is to send notifications to inform users about the payment of fees. This system can be very useful for banks or companies that work on installment payments. By clicking on the message sent, users go directly to the payment page and can settle their installments. Statistics show that more than 80% of people make payments for their business via their mobile phone. Sending notifications in this way can therefore be very useful.
• If you are a travel agent and want to keep your users informed about last-minute tours, itineraries and tickets, push notifications can be the best option for you.

How to convince users to use push notifications?

As mentioned above, users can disable and deactivate some of the notifications sent. The question then arises: how to convince users to receive these messages?

One of the good solutions is to choose the right time to request it. The right time to ask your users to receive your push notification is after the user has finished their activity on the site, for example when the user has made a purchase. Another good idea is to send users a welcome notification and maybe a small bonus during the first week of membership. This will encourage the user to trust you and probably wait for your next notifications.

Methods of implementing push notifications

If you want to implement push notifications for your website and business, there are several internal and external options available. Among the internal options and services that provide push notifications, we can mention Pushfa, Magnifier, Folder and Flash, which are usually written based on similar external examples. External examples with more features are FCM, GCM and One Signal, which have the ability to develop and generalize many features.

Diploma

Push notifications are one of the new advertising tools that can introduce you and your business to others. In this method, you send a text or other promotional message to the mobile phone or laptop system of your target audience via a notification and users access your website by clicking on the notification. If you choose an attractive advertising message, you can use this method to increase visits and sales on your website.