Digital marketers (Internet marketers) have many tools at their disposal that allow them to achieve the best possible desired result by using them. However, one may wonder which of these tools can be the best and most suitable option for different people and businesses. If you own an Internet business, you know very well that you have to consider many elements to make the right decision; Elements such as the usability of the tools, the performance and the required budget.
What is meant by digital marketing?
Digital marketing, which we also call digital marketing or internet marketing, is any type of marketing activity that is carried out through an electronic device or the Internet. In other words, communicating with potential customers through the Internet or other digital media is called digital marketing.
In internet marketing, businesses use digital channels such as social media, email, and websites to introduce their business to people and encourage them to buy.
How important is digital marketing?
In today’s digital world, the importance of internet marketing is no longer a secret. With the internet connected to all our daily activities, the importance of digital marketing is becoming more evident every day. While years ago, online business was considered just a convenience, today it has become a necessity. We have now reached a point where customers of a business entity evaluate and judge it based on the range of activities that that entity does in the internet sector.
In general, the reasons for the importance and necessity of digital marketing can be stated as follows:
1. It is cheaper and faster than other marketing methods.
2. You will be easily accessible and in front of your audience.
3. It is flexible and can be applied with different strategies.
4. The speed of growth and development of your business will be much faster.
5. Includes all media (including text, images, video, and audio).
6. Customer activities can be tracked and observed to make more effective decisions and achieve better results.
7. This leads to building trust and gaining credit from customers.
8. You can choose your audience yourself.
9. You can compete with larger companies.
What are the best digital marketing tools?
We have talked about digital marketing and its importance before. Tools are created to make our work easier. For this purpose, the Internet offers digital marketers (Internet Marketing) different tools so that they can optimally build and manage their business on the Internet.
Despite the wide range of tools to choose from, choosing the best digital marketing tools that suit your needs has become a long and tedious process. To make it easier for you to identify and choose the tools you need, Webmaster has created a list of the best digital marketing tools used by successful businesses, ranked for you, and we will review them below.
Best Tools for Website Design and Creation.
The process of creating and designing a website is becoming easier every year as better tools emerge to help designers. Website creation tools allow designers to launch their website and share it with the world. Often without even the slightest bit of programming knowledge.
1.WordPress
Without a doubt, WordPress is one of the best and most popular website design tools. WordPress offers you the combination of flexibility, power, and a simple interface that you need to create and manage a website. Statistics also highlight the same problem; More than 35% of all existing websites are created with WordPress.
WordPress allows its users to choose from over a thousand internal templates and plugins to best optimize their website according to their tastes and needs.
Price: Using WordPress to create and design a website is completely free, but using some of its templates and plugins may require payment.
2. InVision Studio
InVision Studio is a website UI design tool whose exceptional features help designers design a user-friendly, yet beautiful and responsive user interface. Once you have chosen the layout you want to start and finish your project with using this tool, InVision Studio will help you create the layout for the remaining parts.
InVision Studio also allows you to create custom animations for gestures and interactions, such as: B. Clicking, dragging, and hovering over a specific section of a website.
Price: Fortunately, this program is completely free unless you need more features than your average project.
3. Sketch
Sketch is one of the best and most powerful digital marketing tools when it comes to web design, mainly used for vector design. The symbols and icons in this program are one of its important features, allowing users to design interface design elements so that they can be reused. Sketch also allows you to generate your design project as a clickable example. This feature allows you to better manage and control your work when designing vectors and graphic components.
Sketch is specifically designed for website and mobile app design. Therefore, there are no unnecessary features to clutter your interface design. This feature makes Sketch a faster and more efficient tool than programs created with broader goals in mind.
Price: It can be used for free for a period of one month as a trial and with all the features. After that, it costs $9 per month and $99 per year.
Best Analytics and Reporting Tools
A website analytics tool is a tool that helps analyze quantitative and qualitative data from your website and your competitors' websites to achieve your business goals and improve user experience.
1. Google Analytics
Google Analytics is one of the best and most effective free analytics tools for webmasters and anyone working in the digital marketing field. Today, it would be difficult to operate as a digital marketer without this tool. At first glance, Google Analytics may seem like a tool reserved for professionals. However, working with it a little will give you a comprehensive understanding of your users and how they interact with your website.Google Analytics provides you with all the information you need to analyze website performance and user behavior; information such as the geographic location, age, and gender of your target audience. In addition, you will discover which search engines and social networks generate the most traffic, which platform and keyword most users use to access your website, and which pages they spend the most time on.
Google Analytics can also be integrated with other Google programs, including:
- Google Ads
- Google Data Study
- Optimize Google
- Google Search Console
Price: Fortunately, the standard version of Google Analytics is completely free and the scope of services is even wider than necessary for small and medium-sized businesses. But the premium version called Google Analytics 360 can be purchased for an annual payment of $150,000, which seems to be a reasonable amount considering the range of services. This version is suitable for large brands that need more features.
2. Google Data Studio
Google Data Studio, also known as Data Studio, is another Google tool for internet marketers that allows you to extract information from various sources and integrate it into a report. Data Studio can extract data from more than 10 sources, including Google Analytics and Google Search Console, and convert it into a single report. With the help of widgets, graphs, tables, and maps, this tool can present information in a more understandable way.
This tool helps you save time and money by creating, reading, and sharing reports in just a few minutes. The versatility and adaptability of Data Studio help you make decisions faster and achieve better results.Price: Absolutely free
3. Hotjar
Hotjar is an analytics tool that helps digital marketers monitor user behavior on their website. This program goes beyond the world of numbers and graphs (like traditional analysts) and shows you much more than just statistics. Hotjar helps you better understand user behavior and feedback in different parts of your website with the help of powerful tools such as heat maps and screen recorders.
As a digital marketer, such a program allows you to evaluate the effectiveness and impact of different parts of your website on your audience, solve potential problems, and ultimately increase your conversion rate.
Price: It is possible to use the program for free up to 2000 visits per day. The price of Hotjar’s paid plans also ranges from $39 to $1000 depending on the level of service provided per day.
Best SEO and SEM Tools
Search engine optimization (SEO) tools help website owners rank higher on search results pages. Search engine marketing (SEM) tools are also tools that help digital marketers manage and optimize paid advertising for their website.
1. Google Search Console
Google Search Console, formerly known as Google Webmaster Tools, is considered one of the best and most powerful free SEO tools. While there are various tools on the web, nothing beats extracting information directly from a source as valuable as Google itself.
With Search Console, you can check the performance of your URLs and keywords, learn about indexing issues with your site, make sure your site works well on mobile, check the status of your sitemap, and many other useful ideas. in the selection. In general, using Search Console tells you how Google and its users rate your website. This allows you to optimize your website for higher rankings on search results pages.
2. SEMrush
If you are serious about improving your website’s SEO strategy, SEMrush is an all-in-one tool that you should try. SEMrush is a great keyword research tool that shows you what keywords each page on the web is ranking for. SEMrush provides details about these words such as: B. their position on the search results page (SERP), the URLs they are driving traffic to, and traffic trends over the past year. In other words, SEMrush makes it easy to discover which keywords your competitors are ranking for so that you can create quality content around these keywords and phrases.
Additionally, SEMrush is a tool suitable for content marketing, advertising, and social media that allows you to fully explore a website.
Price: Checking keyword rankings for up to 10 words per day and 100 web pages per month is completely free. However, the price of other plans ranges from $100 to $500 per month depending on the plugin and type of services.
3. Yoast
Yoast is a very popular plugin designed specifically for WordPress and works well with Gutenberg and Classic editors. Yost is a great tool to optimize the content of your web pages for search engines, updated regularly. The Yoast SEO plugin helps you check things like proper keyword density, internal and external links, image alt tags, and text readability so that you end up with the best possible content.
Price: The free version of the Yoast SEO plugin gives you everything you need to optimize your content. This plugin also has a paid version with more comprehensive features like 301 redirect management, internal linking tips, and 24/7 support. The price is $89 for a single website per year.
4. Google Ads
Google Ads (formerly AdWords) is one of the most well-known and popular ways to promote your online business in the digital space. The operating system of Google Ads is pay-per-click (PPC). This way, when users search for specific keywords that you specify, Google will show them your business ads at the top of the search results list. You only pay for these ads when they click on your ad.
Of course, Google ads come in different forms and they are not only found on search results pages. Your ad can appear in YouTube videos, banners, and mobile ads. Can you imagine what it means when your online business ads appear at the top of Google search results and are visited by millions of users every day?
Price: Depends on the type of keyword and calculated per click.
5. Moz
The Maze tool is another one of the best digital marketing tools. Using Maz, you can easily check a website. Moz is an effective tool that tracks Google algorithm changes. Using Maze, you can not only understand the performance of your website but also strengthen and improve it.
Maz services are provided in two sections, free and paid. MozBar is a free Moz extension for the Chrome browser. The Maze Bar makes it easy to view the authority of a domain or page (domain and page authority), search for keywords, and check links while visiting web pages.
Price: The cost of using MozBar is completely free. However, the cost of using Moz Pro ranges from $99 to $599 per month depending on the plan.
6. Ahrefs
Ahrefs is another one of the best SEO tools. Ahrefs is a great competitor analysis tool that allows you to view and check the link building, keywords, and top pages of each website. One of the advantages of Ahrefs is that it flags broken backlinks to point to the target page and ask them to update their link.
Price: Between $99 and $999 per month depending on the type of plan
Best Content Management Tools for Social Media Marketing
A social media management tool is a software that allows the user to publish, monitor, and manage the content of one or more accounts on different social networks simultaneously and through a single software. Such digital marketing tools make it easy to manage multiple social networks, especially for teams.
1. Buffer
Buffer is a social media management tool whose simple interface makes it easy to use by the general public. Buffer allows you to schedule your posts on different social networks such as Facebook, Instagram, and Twitter. Buffer is one of the best ways to save time.
Price: There are free and paid plans where you can schedule 10 monthly posts on 4 social networks (Instagram, Facebook, Twitter, and LinkedIn). Their paid plans also cost between $15 and $99 per month.
2. Hoot Suite
Hootsuite is one of the best digital marketing tools that social marketers can use to manage their social media content. With Hootsuite, you can manage and analyze multiple social networks, profiles, keywords, campaigns, and even schedule your posts. One of the highlights of this handy tool is that you can manage more than 35 social networks at the same time.
Price: Depending on the type of plan, it costs between $19 and $599 per month.
3. Shippable
Sandibel is one of the most popular social media analytics and management tools to help you grow your brand. Sandibel can be synced with most software used in the digital marketing field, as well as cloud platforms like Google Drive, to give you the best possible experience. Plus, you can create custom reports to analyze your performance and learn from the past.
Price: Ranges from $29 to $199 per month depending on the plan you choose. Of course, all plans come with the option of 14 days of free use.
Best Email Marketing Tools
There are tools that marketers use to create, design, send, optimize, and report on their email campaigns.
1. MailChimp
MailChimp is one of the best email marketing tools that every marketer should use. Not only does Mailchimp automatically send emails to your customers at the best possible time, but it also provides you with useful analytics reports to help you increase your conversion rate as much as possible.
With MailChimp, you can create emails with your favorite photo, GIF, font, and even run A/B tests.
Price: Sending 10,000 emails to 2,000 contacts per month is completely free for a single user. The cost of paid plans ranges from $10 to $299 per month depending on the type of service.
2. Whisper
Najwa is one of the best Iranian digital marketing tools that seeks to maintain and improve the effective communication of various businesses with their customers by providing push notifications and email marketing services. With Njava, you can design various templates, run A/B tests, get statistical and analytical reports, personalize your emails, and schedule your emails.
Price: Sending 3,000 emails per month is completely free and the number of contacts is unlimited. The price of Najwa’s paid services ranges from 300,000 to 1,500,000 Toman per month.
3. MailerLite
Mailerlite is another email marketing tool that offers you everything you need. Its features include designing and creating attractive and professional emails without any coding knowledge, automatically sending emails to your contacts at the desired time, performing A/B testing, tracking campaign performance, and generating reports.
Price: Sending 12,000 emails to up to 1,000 contacts per month is completely free. Millerlite’s paid plans also range from $10 to $50 per month.
Best Keyword Research Tools
There are tools that determine the value of keywords. This way, you can determine how much and how often keywords are searched and how they have changed over time.
1. Google Trends
In colloquial language, trend means fashion and popular. Google Trends helps you find the latest and most searched keywords in the market. Developed by Google, which draws its information directly from its databases, this tool is a very useful tool that tells you how often a term is searched and in which regions of the world.With Google Trends, you can find the keywords that are or will be trending in your country or city and even compare up to five different keywords to make a better decision.
Price: Absolutely free
2. Keywords Everywhere
Keywords Everywhere is one of the best digital marketing tools for keyword research. Available as an extension for Chrome and Firefox browsers, this tool helps you find the best keywords to rank for.
If you add this plugin to your browser, every time you type a query in the search bar, a list of long-tail, trending, relevant and suggested keywords will appear that will give you great ideas. In addition to keywords, this paid plugin can also be used to view information such as monthly search rate, CPC (cost per click), and competition strength.
Price: If you want to use only the keywords presented to you, you can use them completely free of charge without paying anything. Their paid plans also range from $10 to $1,000 per year.
3. KWfinder
KWfinder (short for KeyWord Finder) is another one of the best keyword research tools. KWfinder helps you find long-tail keywords that have the potential to rank well but are underutilized. This means finding non-competitive search keywords that allow you to choose the best possible keywords for your content.
Price: It is free to use for 10 days and has restrictions. KWfinder also offers various paid plans that range from $49 to $129 per month.
Final Word
Working in digital marketing requires a combination of interest, strategy and media knowledge. To maximize the impact of your operations, you need to have the best tools. By using the tools presented correctly, you can achieve the best results at the lowest cost and significantly improve your ranking on search engine results pages.
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