Remarketing or remarketing, which has been introduced in many sources under the name of retargeting or retargeting, is one of the effective methods of online marketing to communicate effectively and repeatedly with specific people who have already been associated, linked or related to your business in some way. they belonged to yours. Customers. The importance of this type of marketing is so great that it is often mentioned in reputable and famous sources.
With a simple definition, we can say that remarketing is a technique that serves only to retarget those who have already been customers or contacts of your company. The main objective of this marketing is to provide a feeling of comfort and trust to the contacts to whom the first part of your trust has been demonstrated. These customers, from whom they have registered their first purchase or business relationship with you, will be a notch higher than regular users and visitors.
The goal of remarketing is to convert these customers into loyal and stable customers. This approach has been implemented by the best and most successful companies in the world, and the result of this work has been very visible in almost all online and even offline businesses.
In another article on the Medirob website, we explain in detail the topic of retargeting and highlight its various aspects. In this article, we also explain its advantages and methods of implementation. Therefore, it is recommended to read the article in question beforehand to fully understand the concept of remarketing (retargeting).
In this article, we will present you with some important and important solutions related to this type of marketing. These tips will help you better understand how to do remarketing. Stay with Medirob and find out how to improve remarketing campaigns.
1. Review your requirements and basics again
At the beginning of its activity, each company has basic principles and rules that are considered prerequisites for starting a business. Even if these requirements are complete and flawless at the beginning of a company's economic activity, they can undergo many changes over time. In this field, there are successful companies that always review the basic principles of their work at different periods and do not hesitate to make changes in different parts and, if necessary, in everything.
You may have entered the sector with a guide in the past that is currently not very useful for re-engaging old customers. In fact, the effectiveness of any marketing strategy mainly depends on the behavior of the audience. So, if your target group, especially those who were previously your customers, has changed their behavior, you must also implement the changes that this group of people is looking for in your company in order to achieve their satisfaction.
This point not only serves to retain existing customers, but also shows the importance of current topics and new changes and updates. Users love companies that adapt to the changes of the moment. Try to be part of these companies!
2. Manage and optimize your website ads
Advertising may not seem like a big deal if you are the one controlling the ads. However, according to statistics and real results, users hate seeing repetitive ads for a long time. This not only affects your website's target audience but also the effectiveness of your advertising plans and, as a result, visits to the ads you run become less frequent.
This question is one of the most important principles of remarketing. You don’t want to bore your audience with repetitive ads that they have already seen several times. If you take this approach, you will quickly reach your audience. Apart from that, you need to consider another important point: optimizing the ad space. Unfortunately, many webmasters think that they have the right to include as many ads as possible in different parts of their website, because more advertising means more sales! Such decisions are among the most common mistakes made by webmasters and business owners and have led to the decline or even bankruptcy of many businesses.
It goes without saying that advertising is not limited to promotional messages and banners from other people. Many websites also place ads for their own content or other products in different parts of their template. This allows them to promote an item for several months, which is nothing less than advertising for others. In general, you have to be careful here, because the subject of the advertisement is often a subject with which users do not have a very good relationship. Therefore, you should make the most of this section with relevant advertising recommendations.
3. Focus on the contacts who have interacted with you the most
When a person buys a product or service on a website, there is no reason to become a regular customer; Unless you try to build that bridge. All of us, as daily customers of many businesses, can shop several times in a new place, but never shop in that store again.
But with Internet marketing, companies have the opportunity to follow up with their customers and stay in touch with them even after the purchase. This is the first important and successful step in online commerce that is not present in other types of traditional commerce. However, this does not mean that a successful sale of a product or service will lead to repeat purchases from that customer.
In this case, you should try not only to inform your contacts about the high quality of your services, but also to follow them up after the purchase and try to see more products and convert them into regular customers. But you often have regular customers who buy from you in a certain way and at almost similar periods. When a company meets this type of customer, it may think that it is better to spend its time looking for new customers, assuming that this customer does not need further convincing and is already a regular customer.
When it comes to remarketing, it is highly recommended to invest more on this type of customer. You can turn a regular audience into a customer, a customer into a loyal customer and a regular customer into a loyal customer! Your goal should be the last option! Because regular customers are only satisfied with regular purchases, but if they are loyal customers, they will not only buy more and more from you, but will also be one of the most important sources of real and practical advertising for you. These customers will promote you even without you paying and will encourage their friends and family to buy from you.
Therefore, always try to focus on these people more than others. It might be interesting for you to know that many companies and businesses in Iran use the same solution, namely remarketing, to increase the efficiency of their business and increase their sales. For example, companies like Snapp, which offers several different services, often offer discount codes to their regular customers, which not only satisfies them but also discourages them from switching to competing websites, stores, and applications. , they unintentionally create an excellent platform for their targeted advertising.
4. Take advantage of new experiences and ideas
No matter how professional you and your business seem, it will never be perfect if you do not think second by second about optimizing and improving your marketing campaigns. For example, the most successful online marketing companies can make hundreds of changes to their work processes every day.
So do not run away from new ideas, new solutions and different strategies and try to stick to each of them that will help you and your business to progress in one way or another. If you stay up to date and informed enough on this topic, you can find new solutions that can not only accelerate your progress but also prepare you for things that you have previously achieved at great expense and at a much lower price.
Many well-known digital marketing companies have created a department dedicated only to new ideas. In this section, by carefully examining ideas that may seem simple, they have launched interesting initiatives and innovations and generated incredible revenue by developing small ideas. This explanation is actually another definition of remarketing. Remarketing means reexamining and analyzing the business, removing unnecessary and useless elements, and replacing new solutions, strategies, and campaigns with old options.
For example, as the digital world continues to develop, the criterion of a website is not only a graphic and elegant design. Today, priorities have changed and the most important principle when creating a website is compatibility with new devices such as smartphones and tablets. This compatibility is called responsive or adaptive design.
Many other websites also learn the behavior of their target group through extensive experimentation. You can also use new elements to see how users react and effectively find out what matters most to them.
Degree
Remarketing is a relatively new topic. Many companies still have no idea about this marketing method and this means that you can make the most of your competitors' lack of attention. In this article, we try to remind you of the nature and importance of this type of marketing. Of course, each company may have its own methods in this regard depending on the field of work.
However, the main goal of implementing remarketing campaigns is to attract the attention and satisfaction of customers who have already shown interest in buying and doing business with you once or several times. The secret of your success lies in retaining and motivating these customers as loyal customers. Remarketing was invented for this reason. So do not neglect it and try to put special emphasis on your former customers.
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