A mailing list is a collection of addresses that you have managed to get from visitors in different ways. This is because visitors have chosen to access updated and relevant content by sharing their email address. Users’ email addresses are called a mailing list.
Sometimes, businesses are not aware of the huge potential of email marketing and how it can be used optimally. This is why the mailing list does not grow as the business grows or after a while, people unsubscribe from emails.
There are many ways to grow your mailing list, but some businesses think they can attract visitors by simply placing a signup box on their website and a newsletter in the sidebar. In this article, we will show you dozens of surefire and guaranteed methods. Stay tuned.
Guaranteed Ways to Grow Your Email List
Based on our experience, we have come to the conclusion that some methods are much more effective and efficient in attracting an audience. Below, we present these guaranteed methods:
• Create unique content for emails:
A unique content that is entirely the result of your mental creativity will have a much greater impact on your audience. This way, you not only retain your current contacts, but also increase the number of subscribers to your email list through advertising and marketing.
• Set attractive and targeted CTAs:
Make sure to include the share option at the end of the email body and ask your contacts to share your content with friends and acquaintances to support them and get more and better content. CTA or call-to-action buttons go a long way in engaging the audience.
• Send emails based on the personality of the contacts:
Your contacts will appreciate the emails you send when they see that the emails they receive perfectly match their personality, needs and desires. Therefore, based on the personality of the contacts in different groups, generate specific emails for each group of contacts. In such a situation, the mailing list will increase and according to published statistics, the revenue from email marketing will increase up to 76%.
• Check the above list of email contacts that you think are not working:
The mailing list does not always grow and sometimes this list contains contacts who have not done anything special for a long time and the stagnation period has begun. Design specific emails for this category of contact. As they engage, your mailing list grows. If you don’t get a response, remove them from the mailing list.
• Determine rewards and offers in exchange for sending emails:
For example, websites that offer a free link to download an e-book or a free version of software in exchange for users’ email addresses are much more successful. Users are always looking for free offers and the easiest way to get them is to send them an email address. This is an easy way to grow your mailing list.
• Give the user full access to certain items in exchange for receiving an email:
Sometimes, textbooks or scientific articles are not fully accessible to users. In these cases, users can only read or download the introductory part of the articles. If you provide your email address on the website when you register, full access will be granted.
• Advertise on social media to receive a course or a free version of certain services:
One way to grow your email list is to use a social media post campaign like Instagram or Twitter to let users know that they can get a free version of a popular course if they subscribe to the website.
• Get support with ads at the end of YouTube or Apart videos:
At the end of YouTube videos and cameras, you can add your own link to the users' members' homepage or ask them to provide their email address in the members' area of the site to receive new videos and updates as soon as they are published. Therefore, this method increases user engagement rates and of course your email list.
• Use the header area and images of the website to encourage users to:
The first part that the user finds as soon as he enters the website is the top or header. You can encourage users to register their emails in the header and top images. If the image design is done properly and you have set an attractive and appropriate CTA, you will definitely attract many users.
• Use the description section below the video:
At the bottom of the videos or YouTube widget there is a section where you can talk about the video. By reading this section, users will understand what your video is about and the engagement rate will increase. However, you can encourage them to enter their email address to watch more videos by placing a user membership landing page at the end of the description.
• Place the user membership landing page link in the Instagram bio:
The Instagram bio is the first part that the audience finds and reads. You can place the link to the user membership page in the Instagram bio so that users can benefit from special videos, special discounts, and participate in lotteries by joining the site. If you have multiple links, you can use service pages that provide you with a full link, such as a link.
• Take advantage of the ability to insert links in Instagram stories:
If your Instagram business account has more than 10,000 followers, you can take advantage of the ability to share links in Stories. For example, encourage users to visit the site on special occasions via a link in the story. By registering an email, you can benefit from special conditions such as 7 days of free use of a special tool.
• Use survey forms and collect feedback on the website:
The survey is located at the bottom of the site content and encourages users to register their comments. This not only increases user engagement, but also makes the website appear authentic in the eyes of other users. You can enter an email address in one of the required comment fields. Hence, users enter their email address to register a comment and that’s how your email list grows.
• Shorten the opt-in fields on the website:
If you follow all the points explained in this article but the site registration form is long, users will not want to enter any information. Or if you have left few site registration fields but also asked for sensitive information like phone number and country code, users will avoid your site. Hence, include only basic information like email address and at least 3-5 user opt-in fields.
• Place an email opt-in CTA on guest blogs:
One way to get recognized on a website is by guest blogging. There are many websites that you can use to guest blog. Make sure to place the link to the user’s opt-in page address at the end of the body of your messages and add a special offer, such as: For example, immediate delivery of new website content in exchange for an email signup.
• Use ads on free websites or webinars:
If you partner with other websites to show your content to your contacts or host a free webinar, ask users at the end of the content and webinars to click on the link provided to join the website. This way, you have taken advantage of the opportunity to interact with a large number of users.
• Referral or influencer marketing programs are expensive but have a high conversion rate:
Another way to grow your email list is to run sidebar ads on other large and popular websites, asking users to enter their email address to sign up. Users trust it more when other big websites promote it. According to the study, in this case, more than 75% of users feel comfortable and about 84% of them are likely to become members. You can invest a small part of your company’s influencer marketing programs in the conversion rate of users who join the website.
• Display the opt-in form on the website when the user logs out or logs in for the first time:
One of the methods to grow the website's email list is to display the opt-in form on the website when the user enters or leaves the website for the first time. Please note that this form should have only one field, namely the email registration field. This type of pop-up form is called an exit intent popup. According to surveys, the conversion rate using this method is 10%.
• Use questionnaires or questions related to the user's needs:
If you run a bookselling website, you can place a survey or quiz (short contest) on the site so that users can participate in a quiz contest if they sign up in return by email and see the answer at the end. Be careful, in this case, the title of your contest must be related to the activity of your website (in this example, the bookstore). For example: “What are you learning?” Find out by entering this short contest.
• Don’t neglect podcasts:
Podcasts are growing in popularity every day. At the end of the podcast, you can ask users to be the first to know about new podcast uploads by registering their email address and subscribing to this section. Or you can offer users special podcasts at a very discounted price in exchange for a subscription.
• Use gamification campaigns:
One of the most interesting and successful ideas in the field of growing email lists on websites is to place the Wheel of Fortune next to the membership form on the website. Let users know that by joining the site, they can spin the wheel of fortune and benefit from your discounts or special items. Be sure to pay attention to the options you place on the Wheel of Fortune. These elements should be attractive enough and on the other hand, the value and capital you get for receiving emails should not be far from the options you provide to users.
• Don’t neglect social proof:
To grow your website’s email list, you need to give users a reason to register their email address. One of the most effective ways to encourage users is to leverage your business’ popularity and social status. For example, talking about the number of social media followers and user engagement rate, the number of users who are members on the site, the number of daily active users, and the various activities you perform will give users enough reasons to have an email to sign up.
final word:
Growing an email list is not an easy process. Users need to find a reason to share your emails and you need to provide them with the necessary incentives. In this article, we try to share with you all the tips and techniques that we found and recommended in reliable foreign sources. Finally, we would be glad if you express your opinion on this topic. What methods did you use? What methods did you use? Are there any other methods that you suggest as an effective method?
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