Blog newsletter subscribers are those who are interested in the content of your website and have set you in their minds as a reference. These people are the ones who generate the first traffic to your website as soon as you publish an article, news or any type of content. They build a strong relationship with you, share your content and send new users to the site and even offer the opportunity. To increase sales. Therefore, it is very important to have a blog newsletter for the website.
Now that you know the importance of blog newsletter subscribers and their role in achieving your organizational and business goals, we want to provide you with guaranteed methods to increase the number of these subscribers. Of course, keep in mind that all these methods are useless until SEO principles are followed, new content is published in a specific order and you create a content calendar.
Guaranteed Methods to Increase Blog Newsletter Subscribers
In this section, we present you some guaranteed solutions and methods that have been fully tested and concluded how to increase blog newsletter subscribers so that you can leverage them according to your brand goals.
• Incentivize Opt-in:
According to various surveys, users receive 88 newsletter emails every day, so you should give them a special incentive and reason (lead magnet) to subscribe to your blog newsletter. For example, various checklists, e-books, cheat sheets, product purchase discounts, webinars, videos, free consultations, etc. related to the published content provide good reasons to the user. For example, consider the following two examples:
Membership Bonus:
Announce to users that every month you will draw a prize among your newsletter subscribers and give a prize to one lucky person. Of course, the prize must be worth the effort.
• Special Content:
Inform users that the content and downloadable parts of the site will be sent to blog newsletter subscribers.
In fact, users should feel like they are getting more than just a subscription.
• Place a PDF or audio version of the content:
Nowadays, users tend to subscribe to newsletters that help them get their questions answered as soon as possible. For this reason, one of the best ways to increase your blog newsletter subscription rate is to add a PDF or audio file of the content in a summary form and with notes.
• Place the subscription form in the content, footer or header:
Many users are interested in your site and its content, but do not know exactly how to subscribe to your newsletter. If you create quality content, placing the subscription form in the middle of the content with an engaging text related to the topic of the article you are writing will have a big impact. This method allows you to increase blog newsletter subscribers.
• Create a dedicated landing page:
Based on user experience on different websites, creating a dedicated landing page for users to subscribe to the newsletter has a great impact. This page discusses the benefits of membership for users and usually describes the reason and motivation why they should become a member and even what advantage you have over your competitors. After creating a landing page, it is time to advertise through social media and paid advertising methods to attract users to this page.
Ads:
You must have come across this phrase that appears on the top left corner of the page when you log in to websites and asks you to agree to send notifications. For some businesses, this method of increasing blog newsletter subscribers works better than pop-ups or long sign-up forms.
• Create social media posts based on popular content:
One of the interesting ways to increase blog newsletter subscribers is to create an article based on the most visited content of the site and publish it on social networks like Instagram. Then ask your visitors to click on the landing page link you created for the membership site with an attractive call to action. According to several reviews, this method increases the number of blog newsletter subscribers by 20%.
• Produce the content your audience needs:
One of the things that helps attract an audience and convert its members, or if they are doubtful about their decision, give them a good reason to sign up, is to produce quality content. When users realize that reading your articles does not require searching the Internet, they subscribe to the blog newsletter without any effort or capital.
Ask notable bloggers and authors to write articles:
Collaborating with professional bloggers to publish certain topics on your website will help to share the person’s knowledge and experience and will also provide effective publicity. In this way, website users are encouraged to discover and consume similar content by subscribing to the newsletter. Some websites have been able to increase their blog newsletter subscribers by 10 times using this method.
• Place an opt-in form on the most visited pages of the site:
The newsletter sign-up form does not only apply to the blog content. You can place an opt-in form on the home page of the site, on the About Us page, and even in the news section since these pages are among the most visited pages of the site. You can even place an opt-in form on the page where you have downloadable content or on the webinar pages.
• Place a share button on your content:
To attract more blog subscribers, you don’t always have to do everything yourself. By including a share button for any content on the website, users can share it with their contacts on various social networks like LinkedIn, etc. This allows you to increase the number of newsletter subscribers without any direct intervention.
• Don’t ask for too much information and don’t complicate the opt-in process:
One of the most important tips and methods to increase blog newsletter subscribers is not to ask for too much information from the audience in the opt-in form, especially if this information is very personal, and not to complicate the opt-in process. and long with different domains. This point is so important that even if you have followed all the above steps to attract the audience and convince them to become a member, none of your efforts will be successful.
• On the main page of the site, display the membership form after the user has logged in:
Using pop-ups that appear on every page of the site or static forms at the bottom of the page in most cases not only leads to user registration, but can also lead to their loss. On the other hand, there is a special type of this method called Welcome Mat or Welcome Gate, where experience shows that after a year you can see a 20% increase in the number of subscribers to the blog newsletter.
The welcome screen refers to the membership notifications that new users see after browsing the site and accessing the home page or clicking on the site logo and are redirected to the home page. The size of these forms is almost the size of the entire page and there is a button below to hide the form. In these forms, users only need to enter their email address and some incentives for membership should be considered, such as: B. specifying a discount code, etc.
final word
As you have read, increasing the number of subscribers to your blog newsletter is not as difficult as you might think. All the methods and solutions mentioned have been tested on different websites and good results have been obtained. You can use all of these methods or those where you have more maneuverability.
Remember that you only have a chance of success if you have a specific content calendar, professional and experienced writers and a proper strategy so that users can easily meet their needs.
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